There’s every chance that this and future schemes will prove successful. There’s no evidence that there’s any great love for plastics among the general population, and a survey on the possibility of plastic-free aisles in British supermarkets recorded a 91 per cent approval rating.
There is, however, no guarantee that supermarkets will follow this example. It would be difficult and largely impractical for the government to impose plastic reduction strategies on the retail sector, so it is largely contingent on individual businesses, whether supermarkets or your local corner shop, to look to do this of their own accord. Despite encouraging words from the retail sector, and stores such as Iceland, this is not a given.
In order to encourage responsible waste management policies from our retailers, it’s therefore important that we as consumers take decisive action in supporting those suppliers who pioneer such sustainable solutions as Ekoplaza. As the old mantra goes, we should all be ‘voting with our wallets’ and trying where possible to buy biodegradable alternatives to plastic whenever they are offered. Putting continuing pressure on businesses that fail to make such offers available, and actively supporting those that do, will play an important role in shaping a responsible and sustainable retail sector for the future.